Products / EngageAI / Personalised Video

EngageAI Solution

Personal when it matters. Automated where it doesn't.

Customers value personal communication.

But asking salespeople to manually record, edit, send and follow up individual videos for every opportunity can quickly become inconsistent and time-consuming.

Personalised Video combines authentic human video with intelligent automation – helping retailers create more relevant customer interactions without losing the person behind the dealership.

Human connection. Intelligent delivery. At automotive scale.

Bring Your Stock to Life

Recording

Record Create Send Engage Follow up

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Keep the human.
Remove the friction.

Personalised Video isn’t about replacing the salesperson with an avatar.

Quite the opposite.

A salesperson can record:

A personal introduction.
A vehicle walkaround.
Across multiple locations.
A response to a specific customer question.
A feature demonstration.
A follow-up after a test drive.

How it works

Record. Create. Send. Engage. Follow Up.

Record

Use a simple mobile workflow to capture a selfie message, vehicle walkaround or combination of clips associated with the relevant customer and vehicle.

Create

Automatically stitch the appropriate clips together and apply configured branding, presentation and calls to action.

Send

Deliver the personalised experience through supported channels including Email, SMS and WhatsApp.

Engage

The customer can watch, interact, respond or move into the appropriate next action.

Follow up

Engagement signals help the retailer understand what happened next — and when the customer may be worth contacting.

The customer experience

One video.
A complete customer experience.

Rather than simply sending a standalone video file or generic link, customers can receive a branded digital experience bringing together:

That means video becomes the beginning of an interaction rather than the end of one.

Personalised salesperson video
Relevant vehicle imagery
AI-generated vehicle video
Customer-specific calls to action
Conversational AI
Relevant next steps

Where it fits

Use it where human connection adds value.

New Vehicle Enquiry

Introduce the salesperson and bring the vehicle to life.

Vehicle Walkaround

Show a customer the exact stock they’re considering.

Specific Questions

Demonstrate the feature rather than trying to explain it in text.

Test-Drive Follow-Up

Create a more personal reason to restart the conversation.

Product Explanation

Use video where a human explanation can make the proposition easier to understand.

Pre-Delivery Communication

Build excitement before collection with a personalised video introducing the salesperson, showcasing the customer’s new vehicle and preparing them for handover.

Re-engagement

Bring personality back into an otherwise automated nurture journey.

Service & Retention

Use personal video at important moments beyond the initial vehicle sale.

Intelligent routing

AI or human? That's the interesting part.

Not every interaction deserves a salesperson recording a video.

And not every interaction should be automated.

XccelerAIte can intelligently determine when video could add value and what type of video is most appropriate to the customer journey.

Routine or time-sensitive interaction?

AI-generated content may be enough.

High-value, complex or relationship-led opportunity?

Create a task for a salesperson to record something personal.

Use automation to protect human time – then deploy that human time where it creates the most value.

Intelligent routing

When the customer watches, the journey continues.

Video engagement creates useful signals.

open

Did the customer open it?

Watch

Did they watch?

depth

How much did they watch?

Repeat

Did they watch again?

Click

Did they click the CTA?

Did they respond?

Those engagement signals can help determine the appropriate next action – whether that’s an automated conversation, an advisor task or no action at all.

The follow-up responds to customer behaviour, rather than simply following a fixed schedule.

We don’t want to automate the personality out of automotive retail. Personalised Video is about doing the opposite – using technology to make genuine human interaction easier to create, easier to deliver and available at the moments where it can make the biggest difference.

Alex Scott | Director of Digital | XccelerAite

“

Customers still buy from people, particularly when they’re making a significant purchase. Personalised Video gives our team a simple way to bring that human connection into the digital journey while the technology takes care of much of the process around creating, delivering and following up the content.

[Name] | [Position] | [Dealer Group — approval required]

Practical AI · Built for automotive retail · Measurable outcomes